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Research papers

The search for focus brand values across Europe

This paper describes how Land Rover has focused on the development and application of the values of the Land Rover Brand. It highlights the need to be focused and driven by the customer, which requires the need for regular, timely and actionable...

Catalogue: Seminar 1996: The Big Brand Challenge
Authors: Nick Bull, Martin Oxley
June 15, 1996
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Citation

Bull and Oxley (1996a, June 15). The search for focus brand values across Europe. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-search-for-focus-brand-values-across-europe